Is sales engineering relevant in a product-led world? A conversation with Pinkesh Shah (Qualys) and Scott Taschler (Ex-McAfee, CrowdStrike)
TL/DR - More than 50% of B2B sales trials result in failures, yet a high proportion of sales engineers continue to pursue bad opportunities till late…
3
1
How a growth analytics infrastructure was built in 1 month. This is part 2 of two-part series.
3
TL/DR - Startups prefer missionaries mode engineers and avoid mercenaries in their early stage of existence. Over-employed engineer is the worst case of…
How a growth analytics infrastructure was built in 1 month. This is part-1 of two part series.
A dummy's guide on why's and how's of offering a B2B product trial
6
Customer of today do not want to explain, they want to be understood!
1
TL/DR — Product-led growth journey is not self-serve or just a remit of your product function. For B2B organizations, it is a radical remaking of their…
1
See all