Gilad Shriki of Descope (Ex- Palo Alto Networks) asserts that conventional focus on customer success managers is flawed and future of customer success…

February 2023

Varun Badhwar of Endor Labs (Ex- Palo Alto Networks) asserts, it's imperative for sales engineering to embrace data-driven approaches, away from…
TL/DR - For engineers earlier in their career, Github Co-Pilot can make you a worse programmer.

January 2023

Alok Agrawal of Rubrik says that Sales Engineering of today has few opportunities to leverage Information trade & needs to adopt customer success…
Enterprises need to rethink how they build products to eliminate the tyranny of choice that can cause indecision and disengagement during user adoption.
Paul Steen from Imperva and Jim Still from Imperva/Coverity join us to talk about continued relevance of sales engineering in Product led world.

December 2022

When to use data and automation in sales engineering workflows? Rishi (Demisto, Descope) and Amir (Demisto, Vorlon) share their journey and insights…
Is sales engineering relevant in a product-led world? A conversation with Pinkesh Shah (Qualys) and Scott Taschler (Ex-McAfee, CrowdStrike)

November 2022

TL/DR - More than 50% of B2B sales trials result in failures, yet a high proportion of sales engineers continue to pursue bad opportunities till late…
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October 2022

How a growth analytics infrastructure was built in 1 month. This is part 2 of two-part series.

August 2022

TL/DR - Startups prefer missionaries mode engineers and avoid mercenaries in their early stage of existence. Over-employed engineer is the worst case of…
How a growth analytics infrastructure was built in 1 month. This is part-1 of two part series.